Strategy | Brand Identity | Digital Presence

THE SITUATION
In a market dominated by contractors, von Hoffmann’s credentials as certified landscape architects were being overlooked. Clients searching for design expertise often couldn’t distinguish them from basic landscaping services.

THE STRATEGIC INSIGHT

They weren’t competing with contractors.
They were being mistaken for them.

WHAT WE BUILT

• Brand identity emphasizing architectural expertise
• Improved Google and Yelp presence
• Clearer lead intake and response systems
• Visual signals distinguishing architects from contractors

THE IMPACT

MARKET
The firm began attracting more design-focused clients who valued architectural thinking over transactional landscaping services.

OPERATIONS
Improved search visibility and stronger review presence made it easier for prospective clients to find and contact the studio.

MOMENTUM
Past clients returned, referrals increased, and the founders regained confidence in the direction of their practice.