Strategy | Creative Direction | Digital

THE SITUATION
Bloom had built a strong reputation as a retail destination for gifts, flowers, and furnishings. When COVID dramatically reduced in-person shopping, the business needed to pivot toward e-commerce and delivery.

THE STRATEGIC INSIGHT
If customers couldn’t come to Bloom,
Bloom needed to bring New York to them.

WHAT WE BUILT
• E-commerce website refresh
• Targeted digital media campaign
• Messaging centered on delivering the spirit of New York City to customers’ homes
• Audience analysis to identify high-value online shoppers

THE IMPACT

MARKET
Bloom expanded from a retail destination into a brand that could reach customers wherever they were.

OPERATIONS
Improved digital infrastructure strengthened the company’s ability to support delivery and shipping at scale.

MOMENTUM
Online engagement and orders surged, helping Bloom grow despite declining in-store retail traffic.